Tech-Savvy Professionals

Urban professionals aged 25-44 with high digital engagement and above-average household income.

Segment Size
1,240

29% of total audience

Primary Age
25-34
Gender Split
56% Male
Income Range
$75K-$125K
Age × Gender
Psychographic Profile
Health & Wellness78%
Technology Adoption72%
Environmental Concern65%
Brand Loyalty61%
Price Sensitivity54%
Social Media Engagement82%
Travel & Experiences58%
Financial Security49%
Segment Attributes

Education

Bachelor's+

Data Source

Resonate

Last Updated

Feb 20, 2026

Refresh Cadence

Monthly