Audience Mapping
Demographic and psychographic segment analysis from Resonate data
Total Audience
4,280
Segments
5
Last Updated
Feb 20, 2026
Monthly refresh
Audience Segments
Tech-Savvy Professionals
29%Urban professionals aged 25-44 with high digital engagement and above-average household income.
Top Age
25-34
Gender
56% Male
Income
$75K-$125K
Education
Bachelor's+
1,240 respondents
Health-Conscious Parents
21%Parents aged 30-49 focused on wellness, organic products, and family-oriented activities.
Top Age
35-44
Gender
62% Female
Income
$60K-$100K
Education
Bachelor's
890 respondents
Value-Driven Millennials
18%Cost-conscious consumers aged 25-39 who prioritize value and social responsibility.
Top Age
25-34
Gender
51% Female
Income
$40K-$75K
Education
Some College
760 respondents
Affluent Empty Nesters
15%High-income individuals aged 50-65 with disposable income and interest in travel, luxury, and investing.
Top Age
50-64
Gender
48% Male
Income
$125K+
Education
Graduate Degree
650 respondents
Gen Z Digital Natives
17%Young adults aged 18-24 highly engaged on social media with strong brand affinity and trend awareness.
Top Age
18-24
Gender
53% Female
Income
$25K-$50K
Education
Some College
740 respondents
Income Distribution
Psychographic Traits
Health & Wellness78%
Technology Adoption72%
Environmental Concern65%
Brand Loyalty61%
Price Sensitivity54%
Social Media Engagement82%
Travel & Experiences58%
Financial Security49%