Value-Driven Millennials
Cost-conscious consumers aged 25-39 who prioritize value and social responsibility.
Segment Size
760
18% of total audience
Primary Age
25-34
Gender Split
51% Female
Income Range
$40K-$75K
Age × Gender
Psychographic Profile
Health & Wellness78%
Technology Adoption72%
Environmental Concern65%
Brand Loyalty61%
Price Sensitivity54%
Social Media Engagement82%
Travel & Experiences58%
Financial Security49%
Segment Attributes
Education
Some College
Data Source
ResonateLast Updated
Feb 20, 2026
Refresh Cadence
Monthly